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Sustainable business, or green business, is an enterprise that has minimal negative impact on the global or local environment, community, society, or economy—a business that strives to meet the triple bottom line. Often, sustainable businesses have progressive environmental and human rights policies. In general, business is described as green if it matches the following four criteria:〔Cooney, S. (2009) "Build A Green Small Business. Profitable ways to become an ecopreneur."〕 # It incorporates principles of sustainability into each of its business decisions. # It supplies environmentally friendly products or services that replaces demand for nongreen products and/or services. # It is greener than traditional competition. # It has made an enduring commitment to environmental principles in its business operations. A sustainable business is any organization that participates in environmentally friendly or green activities to ensure that all processes, products, and manufacturing activities adequately address current environmental concerns while maintaining a profit. In other words, it is a business that “meets the needs of the present world without compromising the ability of the future generations to meet their own needs.”〔United Nations General Assembly (1987) (''Report of the World Commission on Environment and Development: Our Common Future'' ). Transmitted to the General Assembly as an Annex to document A/42/427 - Development and International Co-operation: Environment. Retrieved on: 2009-02-15.〕〔Anderson, D. R. (2006). "The critical importance of sustainability risk management." ''Risk Management.'' Vol. 53, no. 4.〕 It is the process of assessing how to design products that will take advantage of the current environmental situation and how well a company’s products perform with renewable resources.〔Rennie, E. (2008). "Growing Green, Boosting the bottom line with sustainable business practices." ''APICS Magazine.'' Vol. 18, no. 2.〕 The Brundtland Report emphasized that sustainability is a three-legged stool of people, planet, and profit.〔 Sustainable businesses with the supply chain try to balance all three through the triple-bottom-line concept—using sustainable development and sustainable distribution to affect the environment, business growth, and the society.〔Galvao, A. (2008) ("The Next Ten Years: Energy and Environment." ) Crossroads 2008 presentation, MIT TechTV beta, 55 min., 51 sec.〕〔Galvao, A. "Mind Your Own Business, Why sustainable operations must be everyone’s chief concern." ''APICS Magazine,'' Vol. 18, no. 5〕 Everyone affects the sustainability of the marketplace and the planet in some way. Sustainable development within a business can create value for customers, investors, and the environment. A sustainable business must meet customer needs while, at the same time, treating the environment well.〔Rennie, E. (2008). "Painting a Green Story." ''APICS Extra.'' Vol. 3, no. 2.〕 In order to be successful in such an approach, where stakeholder balancing and joint solutions is key, a structural approach is needed. One philosophy, that include many different tools and methods, is the concept of Sustainable Enterprise Excellence. Sustainability is often confused with corporate social responsibility (CSR), though the two are not the same. Bansal and DesJardine (2014) state that the notion of ‘time’ discriminates sustainability from CSR and other similar concepts. Whereas ethics, morality, and norms permeate CSR, sustainability only obliges businesses to make intertemporal trade-offs to safeguard intergenerational equity. Short-termism is the bane of sustainability.〔Bansal, Pratima, and Mark R. DesJardine. "Business sustainability: It is about time." Strategic Organization 12.1 (2014): 70-78.〕 Green business has been seen as a possible mediator of economic-environmental relations, and if proliferated, would serve to diversify our economy, even if it has a negligible effect at lowering atmospheric CO2 levels. The definition of "green jobs" is ambiguous, but it is generally agreed that these jobs, the result of green business, should be linked to clean energy, and contribute to the reduction of greenhouse gases. These corporations can be seen as generators of not only "green energy", but as producers of new "materialities" that are the product of the technologies these firms developed and deployed.〔Caprotti, Federico. “Environment, Business and the Firm”. Geography Compass, 6. (2012): 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Sustainable business」の詳細全文を読む スポンサード リンク
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